Tuesday, 11 am ET is the best time to send email. It is best to send emails at the same time as most people check their email. Sending emails on Saturdays and Fridays is not as effective. Mobile devices are used to open emails 55% of all the time. Make sure that your email is mobile-friendly. Your subject line should be personalized and written to match the content in the body of your email.
Emails of success for customers
Email marketing can be a powerful tool to retain customers, especially if they are tailored and automated. A study found that there is a 60%-70% chance to capture a sale with an existing customer compared to just a 50% chance for a new one. It is clear that email marketing using customer success emails will result in a higher return on investment. Here are some tips for your email marketing.
Create a template to use for emails about customer satisfaction. Emails about customer success should include both professional and personal information. This is because questions regarding products and services tend to follow a pattern. Keep in touch with the pulse of your customers to make them feel valued by your business. It is important to maintain consistency and make constant revisions. Customer success emails must include relevant content and events for each client. Here are a few tips on how to automate and design these emails.
Welcome emails
In email marketing, welcome emails are the first message you send to new contacts. This email introduces the personality of your brand and focuses on a single topic. When drafting your email welcome, consider your overall goal. Wrap your message around clear value propositions. You want to instill a sense imagination in the reader. The welcome series should ideally begin two days following the first one.
In your welcome email, you should include unsubscribe options. You should not spam your list. This can ruin a new business relationship. Make sure that the link to unsubscribe is easily accessible. You can find many examples of welcome emails. Consider using a welcome email template. You can also use a variety of welcome emails in your campaign. This type of email may not be necessary but it can increase your open rate.
Transactional Email
A transactional email contains information that is unique to each recipient. These emails are usually triggered by an action taken on a website, and they aim to encourage the user to follow a specific process. Some transactional emails may be purely informative, but the goal is to establish a relationship with customers and grow that relationship. An email sent after a customer has placed an order or received their order is a good example.
Email marketing can trigger transactional emails based on a number of different conditions. A transaction could be a product sale, an alert related to your account, or an update on shipping. A transactional email can be account-related, like an update of billing information in order to avoid deactivation. Welcome emails are also included in transactional emails. For example, they can be sent to subscribers after they have completed a form or joined a group.
Survey emails
You must make sure that you design your surveys emails well in order to get the best results. This can be done by embedding your first question and the answer in the email. So, the recipient of your email can complete the survey without visiting your website. You can use a simple HTML embed form if you’re not familiar with HTML. You should design the form in a way that is responsive, as it will be likely opened by mobile users.
Be aware that response rates can range from 5 to 30%. If your customers find the survey useful, they will be more inclined to complete it. Include a clear description of the benefits to completing your survey. This will encourage people give their honest opinion. Our clients have experienced a 38x ROI monthly using survey emails. We highly recommend including them in your email campaigns.