Selecting a CPA Offer In A Good Market
Picking the right CPA offer is critical to a profitable campaign. You should take the advice of your CPA Affiliate Manager as to which offers are converting well and then perform your own due diligence and research.
One effective way to decide whether a CPA offer is worth promoting or not is to use Google Ads Free Keyword Research tool. It’s easy to use and always accurate. It’s the #1 tool in my arsenal to decide if I’m going to continue on with a CPA offer or not. After all, if there’s not enough relevant traffic out there, why would you want to promote the offer?
Let’s say you’ve found a cool offer that gives you $13.00 for each lead you get to sign up for a ringtone subscription. You want to make sure that people are actually looking for ringtones online.
Let’s take a look at what Google is telling us
Over 6 million searches done in a single month for the term “ringtones.” Many other close terms received thousands and even millions of searches as well. Looks like a winning market!
Analyze the Competition
First off, you must understand that when marketing CPA offers, there is practically ALWAYS going to be competition. Your job is to experiment with and find the markets where you can survive, thrive, and profit. The more CPA offers you experiment with, the better you will get at identifying what markets, offers, and techniques are best for making the most profits.
What I first like to do is type in the actual key-terms I’m going to be bidding for in Google’s search bar and see if there’s any sponsored advertisements active.
Ideally your best success is going to be from niches that are receiving a constant and a good flow
of traffic but does not have a lot of competition. If you find a niche like this you should make it
top priority and really try to work with the niche and turn it into a profitable venture for you.
Again, competition is not a bad thing but if you can find a niche with little or no competition, there’s a huge opportunity for you to make a lot of consistent profits. Much of your initial time should be spent on this step to really look at your niches demand, competition, and overall possibility for bringing YOU profits for your money and time.
Picking The CPA Offer That Pays Out BEST!
This step is extremely important because it influences your bottom line, overall profits. Let’s say you’ve decided to create a huge review site on the best ringtone services out there. Now, you immediately find a CPA offer that pays out $12.00 per lead. What if a different CPA Network had the exact same offer for $15.50 per lead? Why would you want to use the network that pays $12.00 per lead?
Always keep in mind that just because a CPA Offer pays out more than another one that it doesn’t always necessarily mean it’s a better offer for you to promote. Besides the payout, you need to investigate aspects such as the landing page, company, reputation, and determine that actual EPC (earnings per click).
Decision Time!
It’s now time to decide a very important step in developing your overall business. You have two options when routing your traffic. You can create your OWN landing page to route the traffic to or you can route the traffic for each CPA offer directly to the advertisers landing page.
There’s pro’s and con’s to doing both that we will go over in just a moment. This decision is important because it’s fundamentally the “model” of your business so you need to take some time to really think about it before you get fully involved in CPA Marketing.
A landing page is simply creating your own webpage or blog and routing all of your traffic directly to it. It can be a review page (most popular), squeeze page, or some type of blog. Now, the great thing about having your own landing page is that you are in FULL control of the traffic that comes to it. You can collect their e-mail addresses to build a list around the niche, you can promote all types of different offers, you can make instant changes, and you can work to really build a business that will never go away. Sure, it takes effort, work, and time but the bottom line is that you are in control of the traffic and you are going to have a website that’s there forever.
or…
You can choose to directly route the traffic to the advertiser. This means for every PPC campaign, article submission, video submission, etc. you will be directly routing the traffic to the advertisers landing page through the link they give you.
The result is you will make more profits due to the fact that the visitor is going directly to the advertisers landing page which will mean a higher amount of your traffic filling out the offer.
If you are planning on using the second method, I recommend researching how to “cloak links” and actually registering your own domain to cloak the links so that you are in full control of the traffic. This method is much quicker and will result in slightly more immediate profits but it’s not possible for you to build an e-mail list, business, or anything that has any future profit potential. Essentially you route the traffic and then it’s gone forever.
With your own landing page you can capture the traffic for future profits through a mailing list, word of mouth, and other ways.
Which way would I choose?
I’d choose creating my own landing page 9 times out of 10. The reason being that, as competitive as internet marketing is getting today I prefer to constantly build a business, e-mail list, and virtual empire of websites over earning a slight bit more of immediate profits.
Sure, it takes more work to build a landing page, increase your page rankings, and generate long term traffic, but anything in life takes work, right?
Here’s an example of an excellent landing page that has been developed for the ringtone niche:
Now, if you have chosen to create your own landing page before directing your visitor to the CPA offer I will now go into some information you need to follow. If you have decided to directly route your traffic to the CPA offer landing page then feel free to pass the next couple of pages.
1. Registering a domain and purchasing hosting
Registering a “catchy” domain name is extremely important. You need to be sure that your domain is directly related to what you’re going to be talking about.
A great domain name for the ringtone niche would be something like “BestRingtoneSources.com, Top10RingtoneDownloads.com, BestRingtonesToday.com”
It’s getting harder and harder to find good keyword-based .com domain names that have not been snapped up by companies hoping to bleed people of hundreds of dollars by selling them, but here are some tips to help you get around this: Just add these words to your main long-tailed keyword:
- Best
- Reviews, review
- Solutions, solution
- My
Something that makes your visitors WANT to click your website when they see it in the search engines. After you register your domain, you then want to find a reliable place to actually host your domain. A great place I’ve used for year is www.namehero.com. They are reliable, affordable, and one of the most well-known hosting company online today.
2. Design and fill in your landing page
Designing and filling in your landing page is an essential part to being successful with the offer you are promoting. While I can’t give you a full course today on web design and writing content, I will point you in the general direction of where you can go and what you need to be worried about the most.
First off, if you’ve never designed or worked with web design before, there are two great programs I like to use, Microsoft Frontpage and Macromedia Dreamweaver.
These programs are both inexpensive, easy to use, and will help you to create great and appealing webpages. If you are not good with web design, I highly suggest acquiring a cheap graphic designer from places like guru.com, odesk,com or eLance to create a nice “minisite” or “header” graphic for you to use on your website. Good graphics are key to having a website that gains your visitors trust and makes them want to stay on your webpage.
After you have your graphics setup and you’re actually ready to write the content and add the CPA offer links on your webpage, you should now worry about the following aspects to make sure that your new visitors will stay on your website and inevitably go to the CPA offer you are recommending:
Headline – You have an estimated 3 seconds to capture your new visitors trust and keep them on your webpage. You need to work to immediately capture their attention through a headline. Here are a few examples of good headlines you can use on your landing page:
“Finally Revealed – The Top 5 Best Places To Get Free Ringtones”
“Can YOU Really Get Unlimited Ringtones For Free? Keep Reading to Find Out…”
“The Top 5 Ringtone Sites Are Finally In – Keep Reading To Find Out Who Won Our Award”
Clear landing page with a PURPOSE – You need to decide what is your landing pages purpose. Is your landing page there to review different CPA offers?
Are you there to provide free information for the niche? Are you there to bash other CPA offers? What do you want to GIVE your visitor? Make your landing pages purpose clear and concise so that there is NO confusion whatsoever.
Call to ACTION! – You need to TELL your visitor what to do. People like to be told exactly what they should be doing.
Say phrases like: “Ready to get your free ringtones? Click here now!”
“Tired of the same old ringtones? Click here to get new ones!”
Scarcity! – The #1 tactic that has been used by online and offline marketers that still works like a charm today is SCARCITY. By scaring your visitor into believing your offer is only valid for a limited time, for the next 24 hours, or for the next 15 visitors, you will see your conversion rates shoot through the roof! Add scarcity into your landing page and watch the results soar!