Research and Planning Time!
Okay, so now you have the niche and offer picked out, you have a landing page, and your links are up and ready to be used! The next step in the process is researching and planning for which keywords you will be targeting. Researching and planning is essential to a good marketing campaign. In the next step, we are going to discuss the various ways of marketing your CPA offers, but in this step we are really going to get into what you need to do to RESEARCH exactly which keywords you will be targeting. No matter what promotion method you choose, you will have to choose specific keywords.
Without knowing what keywords to target, it’s just like going on a car trip without your directions. You must research and plan for exactly what keywords you will be targeting.
Here are some great tools you will be using.
You want to look for the keywords that would most likely turn a visitor into a sale. For example, “buy ringtone” would convert much better than “free ringtone download” for the simple fact that the person typing in “buy ringtone” is already expecting to pay for something, while the person looking for “free ringtone download” is most likely just looking for a 100% free download.
General keyword research tools:
1. Free Keyword Suggestion Tool From Wordtracker URL:
http://freekeywords.wordtracker.com/
This tool gives you the top 100 search results. I’ve been using this for years to do general keyword research on what are good keywords to look into for any niche I enter. It’s not advanced by any means, but it’s free and gives you accurate results for the top 100 searches.
2. Google Keyword Tool URL:
https://ads.google.com/aw/keywordplanner/home
What better place to get keyword ideas from than Google itself! This tool gets more in depth as to what’s actually happening in your niche. Google will display related keywords, advertiser competition, the approximate search volume for the month prior, and the approximate average search volume you can expect.
This type of information can really give you insight as to whether or not a keyword is worth targeting or not.
Let’s take a look at the top results for the keyword ringtones:
Besides the high level of competition, you can see there is a healthy level of constant traffic in this niche. With this tool, you should be able to get some great keyword ideas and really start to add to your list on which keywords you will be targeting.
3. WordStream:
This keyword targeting software has a free and paid version. This software really analyzes each keyword to determine site popularity, link popularity, and really works to give you good keyword search suggestions and related terms. This program also displays misspelled versions of your keyword which is very important considering around 10% of all search queries online are misspelled.
Now, let’s get into actually looking at spying on your competition’s PPC keyword bids!
PPC Keyword Search Spying Software:
1. SpyFu
Cost: Around $30 per month
SpuFu is quite simply the best tool out there when it comes to spying on your competition. It will show you exactly what keywords your competition is bidding on, how much their ad budget is per day, their organic keywords, top organic competitors, top ad competitors, individual keyword pricing, and more.
I’ve used this service for a long time and have been very happy with the results and edge it has given me over my competition that does not utilize it. The service is pretty self-explanatory for any level of user so simply head over to their website to learn more.
2. Keyword Spy
URL: https://www.KeywordSpy.com
Cost: $89.99 per month
Keyword Spy is another great tool out there that allows you to find which keywords your competitors are using. It has a lot of the same options as SpyFu and displays everything in an easy-to-read text and graph format. This tool also shows you your exact market share compared to your competitors. A bit pricey but definitely worth it if you’re looking to get serious in CPA and internet marketing.
After using the four tools I’ve just listed, you should have compiled a keyword list that you are going to start using for your marketing campaign. A good marketing campaign should have free and paid traffic. In the next step, I am going to show you exactly how you can use your keyword list you have created to create an all out aggressive marketing campaign that is sure to bring in CPA leads and sales quick!
Time to Market!
We are now at the most important step of this post. This is where the money ultimately comes from, good marketing! You can have the best niche, best CPA offer, best landing page, and best keyword list but if nobody ever see’s you it’s going to be impossible to ever make any money.
I always stress creating a balanced marketing campaign that has a good balance of free and paid traffic. The free traffic is generally traffic that is long term and will help you to really build a presence in your niche while the paid traffic is instant traffic that you will bid for.
As you begin to start your marketing campaigns, it’s essential that you strive to create a good balance and really spend time tinkering with your settings, keywords, and bids to make sure you are getting the most out of your marketing efforts.
Let’s get into the various ways you can market! We will first go over the paid methods.
1. Google Ads
I know you’ve heard of this one! Google has a PPC platform called “Google Ads” that is extremely popular, competitive, and easy to use. Now don’t be scared because it’s competitive as there is still plenty of room for money to be made by you.
Your objective will be to get your advertisement displayed in a favorable position every time a person types in a specific key term. Every time a person clicks on your advertisement, you are charged the set rate for that click (usually ranging from $0.20 – $2). The key is to find a good group of keywords that bring in constant profits for your business on a daily basis.
Google Ads is a very fair platform but you must realize that they do give favorable positions to those advertisers who have established websites, good page ranks, and good account standing. Get in there and make a name for yourself starting today!
2. Micrrosoft Advertising Network / Yahoo Search Marketing
URL: https://ads.microsoft.com
Microsoft advertising network is another great solution to gaining inexpensive and quality paid traffic. Yahoo Search Marketing is now part of Microsoft advertising network. Bing ads inclusive. Yahoo search marketing doesn’t bring in anywhere close to the amount of traffic that Google brings in, but it’s still a great solution that is overlooked by many marketers.
Yahoo’s platform is extremely close to how Google’s works. The only major difference you’ll find using Yahoo is less competition between marketers but also far less traffic.
Quick Tip: Many times I’ve found that my advertising PPC dollars are better used with Yahoo Search Marketing due to the simple fact that there’s much less competition between marketers. If you can make an advertising campaign profitable and cost effective on Google Ads, then chances are it will work even better on Yahoo Search Marketing. Don’t overlook this method, it definitely works!
3. Facebook Ads
URL: https://facebook.com/business
It seems like today that EVERYONE has a Facebook. All my friends, many colleagues, family members, and acquaintances all around me have created Facebook accounts to catch up with family, friends, and old school buddies. The fact is that with Facebook enormous user base, this represents a golden opportunity for marketers to take advantage of.
Facebook Ads was created with marketers in mind. The platform closely resembles Google Ads and Yahoo Search Marketing except for one major difference.
Facebook Ads allows you to perform something called “profile targeting.” This means you can target users base on age, gender, demographics, interests, and much more. This gives you a huge edge because you can narrow down Facebooks user database to users who are actually more likely to fill out your CPA offer. After all, if you were trying to promote a CPA offer that requires you to fill in a credit card, it wouldn’t do much good to have a 13 year old guy on Facebook click on your advertisement, would it?
Okay, let’s get into the free and long term traffic methods!
1. Article Marketing
Article marketing is one of the best, most inexpensive, and long term free traffic methods out there. There are many marketer who have solely relied on building their empire of websites from article marketing and have a six figure a year income to show for it! The key to article marketing is persistence and getting every ounce of traffic out of every article. To do this, you need to follow a couple of important aspects in planning for, creating, and distributing your articles.
Keyword Research
Keyword research is extremely important. When people search for certain key terms in Google, you NEED to show up! You should find many long tail key terms that have low competition. Be sure to review the section in the previous step that goes over keyword research, it’s very important!
Putting Together A GOOD Title
Good article titles is what turns searchers into visitors (free traffic for you).
Let’s look at the difference between a good and bad title:
Bad title for an article: Download Ringtones – The Places To Get Them
Good title for an article: Download Ringtones – The Cheapest and BEST Places To Get Unlimited Ringtones!
See the difference? Descriptive, hype, and makes the person seeing it WANT to click on your article over every other article out there!
Writing A Good Article!
Whether or not you are writing the article or outsourcing the whole process, you NEED to ensure that the article written flows, is easy to read, and really keeps the visitors interest. Otherwise your readers eyes will never see your resource box which means you will never receive much traffic from your article marketing efforts!
Writing A Good Resource Box!
Writing a good resource box is extremely important. Your resource box needs to create urgency, interest your reader, and ultimately make them click the link to your website.
Let’s look at the difference between a good and bad resource box:
Bad resource box: I can show you how to download ringtones at http://www.YourWebsite.com
Good resource box: Looking for the best unlimited ringtones? Learn about the top 3 places to get unlimited and free ringtones at http://www.YourWebsite.com
Getting Maximum Exposure!
Maximum exposure is the key to a good article marketing effort. After all, if you can’t ever get anyone to see your articles, how are you going to make any sales? While many marketers have different theories on what is the best way to market articles, my theory is to get the articles distributed to enough high ranking article directories on the internet as possible.
2. Video Marketing
Video marketing is getting larger and larger by the day. Create some informative videos either through a camcorder or through Camtasia’s on-screen recording program. I’ve seen marketers create the most low budget and outright dumb videos that turned out to get thousands of views and bring in thousands of dollars in sales. The more videos you create the more you’ll learn and actually enjoy creating them.
3. Give Content to Others
Giving content to others is one of the best ways of generating traffic for free. Many people have seen what I have done and personally invited me to help them write certain chapters of a book using my expertise on a subject.
When you help others out, not only will people see that you are an expert subject expert but will want to buy your products and/or service. Create an account on message boards and contribute to postings helping others out. This is another great form of contributing content.
4. Allow the Use of Your Articles on Other Publishers Sites
If you write excellent articles you will definitely get noticed. You can allow other publishers to use your articles on their site to add content as long as they include your resource box in the content. This will spread your site all over the internet completely free of charge.
5. Give Away Free Viral Reports
When a visitor comes to your site you can have them enter their email address for a free report and they can also give this report away for free to their visitors. The report can be about anything related to your niche. All you need to do is put your website name and publisher information in the report. This is just like an article for example, but it is portable and can be given away over and over again.
6. Create RSS Feeds to Your Content
RSS stands for “Real Simple syndication” and it is a great way to share web content. Publishing your own RSS feed is a great way to get your content out on the net. If your RSS feed is great, others will use it linking your content to your site for free!
7. Present Testimonials
Offer testimonials to publishers that have great products. When you give your testimonial you need to include your website address and your name. People will see these testimonials and go to your site.