How To Track Your CPA Marketing Campaigns
You Must TRACK!
In CPA Marketing tracking is extremely important. If you do not track then you are going to lose a lot of money and never know where your actual profits are coming from.
For those who do not understand tracking, let me better help you to understand. Imagine that you’ve put together a list of 10 keywords to use in Google Ads. Now, your CPA offer is running and you’re making around 15% ROI on the offer you are promoting.
You want to know EXACTLY which keywords are bringing in the profits and which ones are not performing well. This way you can get rid of the “badkeywords” and pump more advertising dollars into the “good keywords.” Tracking is more important in CPA Marketing than any other type of marketing because everything moves so fast. You should know day-by-day exactly what keywords, method of advertising, landing pages, and more of what is working and what’s not working.
When tracking in CPA Marketing, it’s important to track all of the following:
- Ad Groups
- The Traffic Source
- Which Keywords Are Converting
- Type of Advertisement (text or image ad)
- Which CPA Offer Converts Best
- Which Landing Page Converts Best
- The Ad Group
- The Ad Variation (Conversions and CTR)
The most important item to track is your PPC (pay-per-click) advertisements. In these days there are many advanced free tracking programs provided by Google, Yahoo, and Microsoft to help you track your conversion and CTR rates. Google Analytics is the most popular and it works very well to help you decide which ads, keywords, and more is working best. All you need to do is get the conversion tracking codes from the tool on your PPC account and ask your affiliate manager at the CPA network to have the advertiser place the code on the advertiser’s success page. They will be happy to do this for you.
Most marketers new to CPA do not bother to track results until they finally learn the hard way about how important it really is to track where your converting and profitable traffic is coming from.
Final Step: Rinse and REPEAT!
The CPA Marketers who make a lot of money every single month are those who promote multiple CPA offers. Once you finely tune your first CPA offer, move on to the next one, then the next one, and keep going! The more income streams you can bring in the better.
You are going to find the golden eggs where you make a ton of money and you’re also going to find those that just don’t work out. Keep persistent, keep learning, and never give up! The CPA industry is evolving at a rapid rate and looks like it’s here to stay. Learn from the ground up and become an advanced CPA marketer!
Final Thoughts
I didn’t get to where I am today by waiting for someone to change my life. It took me getting out there in the trenches and learning for myself. Although I’ve just given you a step-by-step process that really would work to bring in thousands of dollars consistently, it’s really up to you to put the plan in action.
My advice to you is to never let one setback or disappointment hold your business back. Get out there and do whatever it takes to make the amount of income you and your family deserve. It’s the ACTION you take that decides your ultimate future and outcome.